The International Casino Exhibition or ICE for short was bigger than ever this year and for the first time in 20+ years it changed location from London, UK to Barcelona, Spain. ICE is the largest casino exhibition on the global calendar with more than 55k+ attendees and continued growth coupled with the impact of Brexit necessitated the move to a new venue. The show includes suppliers that cover the full spectrum of traditional and online gaming, together with sports betting, esports and every other gaming vertical, as well as all the supporting platforms and services.

The Global Gaming team’s primary goal in attending is to meet with existing and new vendors to see the latest in gaming products, services and innovation, as many of the exhibitors do not attend G2E, which is the other major casino trade show that takes place in Las Vegas in October. The other key objective is to meet with our European brands’ onboard revenue executives for a full-day strategy session, which is typically the only opportunity each year where we are able to get everyone together to share progress and results and to ensure that we remain aligned on our growth plan.

We’re happy to report that this year’s visit was a tremendous success on all fronts, with the first instance of the exhibition in the new venue going far more smoothly than anyone could have expected and our first combined team conference session in a new hotel being productive and flawlessly executed. We’re looking forward to continuing to introduce new and exciting advancements in gaming products and technology, and to continuing to grow our gaming revenues on all brands.